Fortune Cooking Oil, released a specially-produced song titled “Senehe Ammage” (A Mother’s Love) at a special ceremony held at Cinnamon Grand yesterday. During this event, the new Pyramid Wilmar website www.pyramidwilmar.com was also ceremoniously launched.
The song, performed by popular artistes Nirosha Virajini, Kasun Kalhara, Shihan Mihiranga and Umaria Sinhawansa, speaks of the greatest love of all – a mother’s love for her child – and how the mother would go out of her way to give the very best to her child.
Fortune Cooking Oil, the internationally-certified cooking oil marketed and distributed in Sri Lanka by Pyramid Wilmar (Pvt) Ltd., continues to be the number one edible oil brand in the island according to the 2015 Reports of the LMRB.
Commenting on the background to the song, Hiranth Fernando, Head of Sales & Marketing stated, “It is the wish of every mother to give the very best for her children. They will nourish them, educate them, guide them, provide them the best of everything and also worry about them every day. At Pyramid Wilmar, we saw a similarity between this motherly need to provide the best to their children and our goal of giving the very best cooking oils to our valued consumers. Therefore, we decided to support this beautiful song and brought together some of the most talented artistes in the music industry.”
He added that when it comes to their daily meals, mothers always make sure that their children get balanced, wholesome, home-cooked meals. “One of the key ingredients that they use for cooking is oil and research has shown that they trust Fortune Cooking Oil due to its best quality, hygienic packaging and value for money.”
Pyramid Wilmar (Pvt) Ltd. is the joint venture between Asia’s largest integrated agri business group Wilmar International Limited and Pyramid Oil Mills (Pvt) Ltd. Founded in 1991 and headquartered in Singapore, Wilmar International is currently ranked amongst the largest listed companies by market capitalisation on the Singapore Exchange.
Pyramid Wilmar is signified by its business activities into merchandising and processing of palm and lauric edible oils, manufacturing of bakery shortening, specialty fats and margarines, manufacturing of small pack consumer edible oils and Sugar trading. In addition to Fortune Cooking Oils, Pyramid Wilmar is the marketer and distributor of Masterline Bakery products in Sri Lanka. They are also a shareholder of the Shangri-La Hotel projects in Sri Lanka which are the two flagship strategic development projects with a high net value investment.